Logo Designer

is to provide a new and innovative way to express the key message of a company through an image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, or sell, or what they are about. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs.

Logo design is a most important area of graphic design, thus the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

When designing (or commissioning) a logo, practices to encourage are to

* avoid being excess in attempting uniqueness

* use few colors, limited colors, spot colors

* avoid gradients (smooth color transitions) as a distinguishing feature

* produce alternatives for different contexts

* design using vector graphics, so the logo can be resized without loss of fidelity

* be aware of design or trademark infringements

* include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)

* not use a specific choice clip-art as a distinguishing feature

* not use the face of a (living) person

* not use photography or complex imagery as it reduces the instant recognition a logo demands

* avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.