Brochure Design

or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest.

The two most common brochure styles are single sheet and booklet forms.

The most usual single-sheet brochures are known as bi-folds (a common single sheet, printed on both sides, folded into halfs), and tri-folds (the same, but folded into thirds). Bi-fold brochures result in four panels (two panels each side), while tri-folds result in six panels (three panels each side).

Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.

Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.

Compared with a flyer or handbill, a brochure usually uses higher-quality paper, more color, and is folded.